Digital Marketing, Web Development & Digital Infrastructure Portfolio
SELECTED PROJECTS & CASE STUDIES
Udoh Bamidele Lawrence
Digital Marketing Strategist | Web Project Lead | Digital Infrastructure Specialist | Founder, LawTech
Helping businesses build secure digital infrastructure, high-converting websites, data-driven marketing campaigns, and scalable digital systems that increase visibility, generate qualified leads, and drive sustainable business growth.
Email: [email protected]
Phone: 07059843785
LinkedIn: linkedin.com/in/lawrenceudoh
Professional Summary
I am a Digital Marketing Strategist, Web Project Lead, Digital Infrastructure Specialist, and Founder of LawTech, with experience delivering secure, conversion-focused digital solutions for businesses across the travel, hospitality, healthcare, publishing, franchise, and professional services industries.
My expertise combines creative strategy with technical implementation, enabling businesses to strengthen their online presence, improve customer acquisition, and build scalable digital systems that support long-term growth.
Over the years, I have successfully planned and executed projects spanning:
Digital Marketing & Growth
• Meta (Facebook & Instagram) Advertising
• Lead Generation Campaigns
• Social Media Marketing
• Content Strategy
• Brand Positioning
• Conversion Funnel Development
• Performance Marketing
• Marketing Analytics & Optimization
Web Design & Development
• Website Design & Development
• WordPress Development
• Elementor Development
• Responsive Website Design
• UI/UX Design
• Landing Page Design
• Website Performance Optimization
• Conversion-Focused Website Strategy
Technical Infrastructure
• Website Security & Recovery
• Malware Cleanup
• WordPress Hardening
• DNS Management
• Domain Configuration
• Hosting Management
• Website Migration
• SSL Configuration
• Corporate Email Infrastructure
• SPF Configuration
• DKIM Configuration
• DMARC Configuration
Business Systems & Digital Operations
• Travel Operations Support
• Business Process Optimization
• Lead Management Systems
• WhatsApp Conversion Systems
• Client Communication Workflows
• Booking System Planning
• Digital Project Management
Currently, I serve as the Digital Marketing Specialist, Web Project Lead, and Travel Operations Consultant at Ugofly Travels & Tours Ltd, where I lead digital transformation initiatives, oversee marketing strategy, strengthen technical infrastructure, and support business development.
Alongside my corporate role, I lead client projects through LawTech, helping businesses establish secure, scalable, and high-performing digital ecosystems that combine modern technology with measurable business results.
Project Results at a Glance
The projects featured in this portfolio have delivered measurable business outcomes across multiple industries through a combination of digital marketing, website development, technical infrastructure, and business growth strategy.
Highlights
✔ 7+ Businesses Supported Across Travel, Hospitality, Healthcare, Publishing, Franchise & Professional Services
✔ Complete Recovery and Rebuild of a Previously Compromised Website into a Secure, Conversion-Focused Platform
✔ 585 Qualified Leads Generated from a Single Meta Advertising Campaign
✔ Over 154,700 Campaign Views and 93,395 People Reached
✔ Multiple Fully Responsive Websites Designed and Deployed
✔ Corporate Email Infrastructure Successfully Configured for Multiple Businesses
✔ Website Security Hardening with Zero Recurring Security Incidents
✔ Business Email Authentication Implemented Using SPF, DKIM & DMARC
✔ Structured Digital Funnels Built for Lead Generation and Customer Conversion
✔ Brand Positioning and User Experience Redesigned for Premium Customer Perception
Professional Experience
Franchise Business Development Services (FBDS)
Digital Marketer | 2023
- Managed social media presence across Instagram, LinkedIn, Facebook, and Twitter.
- Created digital content for franchise and business development services.
- Updated and maintained the official website: fbdsnigeria.com.
- Developed marketing strategies, improving engagement and brand visibility.
Highlight: Contributed to digital growth and expanded online awareness for FBDS.
African Franchise Institute (AFI)
Digital Marketer / Social Media Manager | 2023 (Sister company to FBDS)
- Managed and executed content calendars across multiple social platforms.
- Oversaw updates and improvements on the AFI website.
- Ensured brand consistency across digital channels.
- Supported marketing communications for training and franchise development programs.
Highlight: Strengthened AFI’s digital presence and audience engagement.
CDD Media & Publishing
Digital Marketing Officer | 2024 – 2026
- Manages digital marketing for SE10 Greenwich Magazine and the company’s brand.
- Develops social media strategies to increase visibility. Focus on readers and advertisers.
- Supports partnerships and advertising outreach with businesses.
- Assists in improving website performance and engagement.
Highlight: Contributed to audience growth. Improved online engagement for SE10 Greenwich Magazine.
Ugofly Travels & Tours Ltd | 2026 – Present
Professional Experience
Digital Marketing Specialist, Web Project Lead & Travel Operations Consultant
Ugofly Travels & Tours Ltd
I play a dual strategic and operational role at Ugofly Travels, leading digital transformation initiatives while overseeing structured travel and visa operations. My focus is on building secure digital systems, strengthening brand positioning, and delivering seamless travel solutions that drive measurable growth and client satisfaction.
Digital Strategy & Web Infrastructure Leadership
I spearhead the company’s digital growth framework, ensuring our online presence is secure, scalable, and conversion-focused.
Key Contributions:
- Led the complete website rebuild and technical restructuring
- Implemented advanced website security enhancements
- Managed domain DNS configuration and optimized hosting environments
- Configured and validated email authentication systems (SPF, DKIM, DMARC)
- Designed a conversion-driven homepage and structured booking journey
- Monitored website performance, analytics, and bot activity
- Elevated brand positioning toward premium travel services
- Established a scalable digital foundation for long-term business growth
Travel & Visa Consultancy / Operations Management
Alongside digital leadership, I oversee structured travel planning and visa processing coordination for both corporate and individual clients.
Core Responsibilities:
- Coordinating international visa applications (China, UAE, UK, Schengen, Kenya, and more)
- Structuring first-time and renewal visa documentation in line with embassy requirements
- Managing flight reservations and ticketing via IATA systems
- Organizing hotel bookings and curated travel packages
- Handling corporate and leisure travel planning
- Ensuring compliance with visa application centre standards
- Managing client communication, documentation review, and submission timelines
- Providing professional travel advisory to minimize rejection risks
This combined role reflects my ability to integrate digital systems, operational structure, and client-focused execution to strengthen business growth and service excellence.
International Business Development Experience
FITCC Texas – Empowering Nigerian Businesses
Overview
Contributed to preparing Nigerian businesses for franchise investment opportunities in the United States by supporting business presentation development, investment readiness, and strategic business positioning.
This experience strengthened my understanding of international business development, investor engagement, and cross-border market expansion.
Key Contributions
• Supported entrepreneurs preparing for international investor presentations.
• Assisted with business positioning and presentation development.
• Contributed to cross-border business networking initiatives.
• Helped connect Nigerian businesses with international investment opportunities.
Impact
Gained valuable international business development experience while contributing to initiatives that promoted Nigerian businesses on a global stage.
Ugofly Travels & Tours Ltd
Website Security Recovery & Strategic Website Rebuild
Project Overview
UGOFLY Travels experienced repeated security breaches and structural instability.
The objective was to rebuild, secure, and reposition the brand as a premium international travel provider.
The Challenge
- Website hacked 3 times
- Malware infections
- Recurring bot attacks
- Weak security configuration
- Poor brand positioning
- No clear booking structure
My Role
- Security Recovery Lead
- WordPress Infrastructure Rebuild
- Brand Structure & UX Redesign
- Conversion Strategy Implementation
- DNS & Email Authentication Configuration
Security Recovery & Hardening
Hardening
- Removed infected files
- Fresh WordPress installation
- Clean theme & plugin control
- Custom admin login structure
- IP restrictions & bot monitoring
- SSL implementation
Result:
✔ Zero recurring hack attempts
✔ Stable environment
✔ Clean server health
Website Rebuild & UX Strategy
- Modern homepage layout
- Clear user journey
- Premium visual positioning
- Conversion-ready booking flow
Conversion Strategy
Conversion & Funnel System
- WhatsApp conversion flow
- Booking form framework
- Appointment scheduling readiness
- Future booking engine integration
Brand Transformation
Strategic Brand Upgrade
Before:
Basic ticket seller
After:
Premium international travel experience provider
Technical Infrastructure
Technical Infrastructure & Email Security
- Domain & hosting configuration (Namecheap)
- MX record setup
- SPF authentication
- DKIM configuration
- DMARC implementation
- DNS issue resolution
Results & Impact
Results & Business Impact
- Secure website infrastructure
- Improved brand authority
- Clear navigation & structure
- Conversion-ready system
- Zero ongoing security issues
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IBKS Hotel & Suites
Complete Website Design & Development
Role
Full Website Development, Design & Deployment (End-to-End Project Execution)
Project Overview
The IBKS Hotel & Suites website project involved the complete transformation of a non-functional or inactive web presence into a fully responsive, modern, and conversion-focused hospitality website.
The objective was to design and develop a premium digital experience that reflects the hotel’s brand identity while ensuring seamless usability across all devices.
Project Scope & Execution
Full Website Development (From Scratch)
- Built the entire website structure from the ground up using WordPress and Elementor
- Designed a modern, clean, and visually appealing layout tailored for the hospitality industry
- Developed all core pages including Homepage, About, Rooms, Amenities, Gallery and Contact
Homepage Design & User Experience (UX)
- Created a premium hero section with strong visual hierarchy and brand-focused messaging
- Structured content layout for clarity, engagement, and ease of navigation
- Implemented conversion-focused design elements to guide users toward booking actions
Responsive Design (Mobile, Tablet & Desktop Optimization)
- Fully optimized the website for all screen sizes
- Ensured consistent layout, typography, and spacing across devices
- Delivered a seamless user experience on mobile, tablet, and desktop views
Conversion System Integration
- Integrated a fully functional WhatsApp booking system for direct customer communication
- Configured click-to-chat functionality with pre-filled customer inquiry messaging
- Positioned call-to-action buttons strategically to improve booking engagement
UI/UX Enhancements & Visual Design
- Applied brand color system (Rust Orange, Blue, White) for consistency
- Designed clean typography hierarchy for readability and premium feel
- Implemented overlays and spacing techniques for better content visibility
Performance & Functionality
- Ensured smooth navigation across all pages
- Structured clean page layouts for fast loading and usability
- Delivered a stable and functional website environment ready for live users
Result & Impact
- Transformed the hotel’s online presence into a professional digital platform
- Improved customer accessibility and booking communication
- Established a strong foundation for future digital growth and marketing
Key Features Delivered
- Fully responsive modern website
- Conversion-driven homepage
- WhatsApp booking integration
- Clean navigation structure
- Mobile-optimized user interface
- Brand-consistent design system
- Functional and user-friendly layout
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Corporate Email Infrastructure & DNS Projects
Primex Hospital
iVolve Consultant
Treasure Vince Care
Services Delivered
Corporate Email Setup
Hosting Configuration
DNS Management
MX Records
SPF
DKIM
DMARC
SSL
IMAP / SMTP
Results
✔ Secure Business Communication
✔ Improved Deliverability
✔ Professional Email Infrastructure
Paid Advertising Case Studies
Beyond website development, I plan, execute, and optimize paid advertising campaigns that generate measurable business results through lead generation, conversion optimization, and audience targeting.
These campaigns demonstrate my ability to combine marketing strategy, audience research, creative messaging, and data-driven optimization to deliver qualified business enquiries across multiple industries.
France & Portugal Travel Package Campaign
Client
Ugofly Travels & Tours Ltd
Package Value
₦5.2 Million Per Person
My Role
Campaign Strategy
Audience Research
Meta Ads Setup
Ad Copywriting
Lead Funnel Design
Performance Optimization
Campaign Monitoring
Campaign Performance
✔ 585 Qualified Leads
✔ 154,700 Views
✔ 93,395 People Reached
✔ ₦94,628.07 Ad Spend
Business Impact
Generated hundreds of qualified travel enquiries for a premium Europe travel package, increased awareness for Ugofly's international travel offerings, and established a scalable customer acquisition system for future high-value campaigns.
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Hair Training Lead Generation Campaign
Client: Jhays Beauty Home
Campaign Performance
✔ 21 WhatsApp Conversations (Ongoing Ad)
✔ 4,435 Views
✔ 3,431 Reach
✔ ₦3,902.47 Ad Spend
Business Impact
Generated qualified student enquiries while maintaining a highly efficient advertising budget.
Greenature Health & Wellness Campaign
Campaign Performance
✔ 71 WhatsApp Conversations (Ongoing Ad)
✔ 8,620 Views
✔ 6,401 Reach
✔ ₦13,838.75 Ad Spend
Business Impact
Successfully generated qualified customer enquiries while improving campaign reach and brand visibility through targeted Meta advertising.
Paid Advertising Performance Summary
Advertising Services • Meta Ads Strategy
• Audience Research
• Campaign Planning
• Lead Generation
• Funnel Design
• Performance Optimization
• Budget Optimization
• Ad Copywriting
• Analytics & Reporting
Digital Services & Technical Infrastructure
Website Services
• Website Design
• WordPress Development
• Responsive Development
• UI/UX Design
• Landing Pages
• Website Redesign
Technical Infrastructure
• Website Security Recovery
• Malware Removal
• Website Migration
• Hosting Management
• DNS Configuration
• Domain Management
• SSL Installation
• Website Performance Optimization
Corporate Email Infrastructure
• Business Email Setup
• SPF Configuration
• DKIM Configuration
• DMARC Configuration
• Microsoft 365 / Google Workspace Configuration
• IMAP / SMTP Setup
Digital Marketing & Growth Services
Digital Marketing
• Digital Marketing Strategy
• Social Media Marketing
• Content Strategy
• Brand Positioning
• Marketing Consulting
Paid Advertising
• Meta Ads
• Facebook Advertising
• Instagram Advertising
• Lead Generation Campaigns
• Conversion Optimization
• Performance Reporting
Growth Systems
• Sales Funnels
• WhatsApp Lead Funnels
• Landing Pages
• Lead Nurturing
• Customer Journey Optimization
Professional Skills
Over the years, I have developed a multidisciplinary skill set that combines digital marketing, web development, technical infrastructure, and business growth strategy. This enables me to deliver complete digital solutions that help businesses strengthen their online presence, improve operational efficiency, and generate measurable results.
Digital Marketing & Growth
• Digital Marketing Strategy
• Meta (Facebook & Instagram) Advertising
• Lead Generation Campaigns
• Social Media Strategy & Management
• Content Marketing
• Brand Positioning
• Performance Marketing
• Conversion Rate Optimization
• Marketing Analytics
• Customer Journey Design
Web Design & Development
• Website Design
• WordPress Development
• Elementor Development
• Responsive Web Design
• Landing Page Development
• UI/UX Design
• Website Optimization
• Website Maintenance
Technical Infrastructure
• Website Security
• Website Recovery
• Malware Cleanup
• WordPress Hardening
• DNS Management
• Domain Configuration
• Hosting Management
• Website Migration
• SSL Installation
• Website Performance Optimization
Business Email Systems
• Corporate Email Setup
• Microsoft 365 Email
• Google Workspace
• SPF Configuration
• DKIM Configuration
• DMARC Configuration
• IMAP & SMTP Configuration
• Email Deliverability Optimization
Business Growth & Operations
• Digital Project Management
• Client Relationship Management
• Business Process Optimization
• Conversion Funnel Design
• Sales Support
• Travel Operations Coordination
• Business Development
• Strategic Planning
Creative & Multimedia
• Video Editing
• Graphic Design Direction
• Content Planning
• Visual Brand Consistency
• Presentation Design
About LawTech
LawTech is a digital solutions company dedicated to helping businesses establish secure, scalable, and growth-driven digital ecosystems.
We combine technology, strategy, and marketing to build digital systems that improve visibility, strengthen customer trust, generate qualified leads, and support long-term business growth.
Core Services
• Website Design & Development
• Mobile App Development
• Digital Marketing Strategy
• Meta Advertising
• Lead Generation
• Email Marketing
• Website Security & Recovery
• Corporate Email Solutions
• DNS & Domain Management
• Hosting Management
• UI/UX Design
• Video Editing
• IT Support
• Brand Positioning
• Conversion Funnel Development
• Technical Infrastructure
Organizations & Brands I've Worked With
Let's Connect
Udoh Bamidele Lawrence
Digital Marketing Strategist | Web Project Lead | Digital Infrastructure Specialist | Founder, LawTech
Let's build secure, scalable, and high-performing digital solutions that move your business forward.
LawTech Services
Website Development • Mobile App Development • Digital Marketing • Meta Advertising • Email Marketing • Lead Generation • Website Security • IT Support • Video Editing • Corporate Email Solutions • Digital Infrastructure
Udoh Bamidele Lawrence